BetMGM Adds IMG Arena’s Golf Sports Betting Solution

It is a real-time experience for golf fans and bettors that provides comprehensive data and markets, live streaming for in-play betting, and interactive course visualizations. BetMGM will also use IMG Arena’s live golf video stream which allows customers to closely follow golf action on two par 3 holes per week from the PGA Tour.

BetMGM signed an agreement to use IMG ARENAThe Golf Event Center product, a front-end sports betting solution that enables interactive in-play betting on sports.

Created in association with the world’s leading golf tours, the Golf Event Center is a real-time experience for golf enthusiasts and bettors that provides comprehensive, stroke-by-stroke data and markets, a purpose-built live stream for in-play betting, and interactive price visualizations. The Golf Event Center is available to sports betting operators worldwide, where betting is legal.

“The Golf Event Center allows us to present a completely new and exciting concept to BetMGM customers,” said Ryan Spoon, Chief Operating Officer, BetMGM. “It is both a useful and exciting product, putting a wealth of information at players’ fingertips, with an intuitive and interactive delivery that increases golf viewing and betting.”

Max Wright, Vice President of Commercial IMG ARENAsaid: “BetMGM has embraced the Golf Event Center platform which we have worked closely with our key federation partners to create. The Golf Event Center is an incredible product that allows operators to truly differentiate their offering from sports betting on one of the most popular sports in the world.

“The Golf Event Center is a first-class product that will transcend sports betting on golf,” said Scott Warfield, vice president of games at the PGA TOUR. “BetMGM is an official betting operator of the PGA TOUR and the acquisition of the Golf Event Center will be a dynamic addition to its golf offering that will allow them to grow and distinguish themselves in the market.”

BetMGM will also use IMG ARENA golf live video stream which allows guests to closely follow the golf action on two par 3 holes per week from the PGA TOUR. These holes will be captured by three cameras from tee to green and will feature dedicated shot and hole score betting for each group that hits the tee.

In 2018, IMG ARENA was appointed the official data distributor of the PGA TOUR for media and betting purposes. Official data is collected through its proprietary ShotLink system, powered by CDW. With an elaborate network of step markers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from every shot in PGA TOUR competition in real time.

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