PointsBet Inks Exclusive Troon Golf Sports Betting Tie-Up

PointsBet gained access to a lucrative golf market after signing a strategic and exclusive sports betting partnership with global golf operator Troon. [Image: Shutterstock.com]

Targeting a more affluent market

As American sportsbooks fight tooth and nail for vital market share on the crowded playing field of major league sports, PointsBet’s freshly inked partnership with luxury golf course management company Troon is taking another approach, targeting a smaller but more affluent market segment.

The world’s largest golf operator took to Twitter on Friday to announce the appointment of PointsBet as the official and exclusive sportsbook partner of Troon.

According to a press release from Troon, the strategic combination is an industry first. Through this agreement, PointsBet obtains sponsorship rights to the Troon app, as well as category exclusivity and access to marketing across Troon’s traditional and digital media channels, including print, web and social networks.

opportunity for brand activations with a rich market

Where PointsBet will get the lie of the green on the financial fairway, however, comes from its opportunity for brand activations with an easy market through hospitality and events at participating Troon-managed facilities. This includes exclusive odds integrations and hosting of the soon to be announced PointsBet Cup.

According to summary of golf, The PointsBet brand activations will help expand the global online gaming operator’s user base of golfers, which is highly coveted given that nearly 50% of golfers have a family income of $100,000.

Opportunities galore for PointsBet

PointsBet Chief Commercial Officer Eric Foote says the partnership with Troon helps take his business’ connection with golfers “to the next level” through the golf brand’s “unparalleled portfolio of media properties and platforms”. luxury.

The Scottsdale, Arizona-based Troon lists more than 630 locations worldwide, with properties in more than 45 U.S. states and 30 countries. The partnership strengthens PointsBet’s market penetration in golf. In October, PointsBet signed a three-year extension to its partnership with the PGA Tour, which included a series of exclusive marketing and branding additions, such as becoming the Tour’s exclusive live odds provider and its exclusive free play. provider. Through partnerships with The Golf Channel and NBC SportsPointsBet, based in Australia, has a very visible brand presence on golf shows.

Troon’s Director of Development, Scott Van Newkirk, sees cross-selling opportunities for PointsBet, as members and guests of the golf brand are already passionate about the sport and games. Van Newkirk said in a press release that he was excited for his company to expand its partnership with “a leader in the online gaming space.” […] as gaming opportunities increase across the country.

committed to developing the game and reaching golfers in new and exciting ways”

Notah Begay III, a four-time PGA Tour winner and NBC analyst, said in his capacity as PointsBet’s Global Golf Ambassador that the deal “makes sense on so many levels”. Begay added that it’s been exciting to see how PointsBet is forging “creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways.”

Upcoming creative features

According to golf summary, PointsBet has some neat creative executions up its sleeve. These include custom odds integrations served to Troon members and guests via GPS-equipped golf carts. Golfers can scan a QR code and place a bet using their mobile devices while on the fairway. A unique experience planned is the PointsBet Cup, where PointsBet VIP customers land at a Troon property for a high-flying event with PointsBet Ambassadors.

the Digest quotes PointsBet Senior Business Development Manager Ryan Pensy as seeing the Troon partnership as more than just golfer participation. He said that even if the punters are not currently betting on golf, they are most likely a PointsBet customer betting on major leagues or college sports.

“The opportunity to engage them and activate opportunities in a unique setting like a Troon property is exciting to us.”

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